Want $200? Read on to learn how!

With the challenges the pandemic has brought, virtual campus visits should be a primary strategy this school year for most.

And possibly the pandemic has opened our eyes to a missed opportunity to attract students virtually, even when we don’t “have” to.

But any virtual experience has two primary challenges:

1. Increasing registrations.
2. Increasing attendance.

We will share with you a framework to overcome each of these challenges.

After all, it is pretty discouraging to build an awesome virtual event and have no one attend.

You start to second guess how awesome your event truly is when you shouldn’t.

Because awesome events don’t create attendees - creative marketing does.

3 Steps To Increase Virtual Campus Visit Registrations:

1. Create curiosity.
2. Be specific.
3. Create urgency & scarcity.
    

Registrations happen when:

• Students want to know more.
• The benefits are tangible.
• They have a fear of missing out.
   

3 Steps to Increase Virtual Campus Visit
Attendance:

1. Help them remember.
2. Build hype.
3. Provide incentives to show up.

There are many reasons why students won’t show up. But the most likely are

1. They forgot.
2. They lost interest.
3. Something more valuable outcompeted you for their time.

Let’s Get More Specific:

This week we shared “what” to do. Next week we will share “how” to do it, including:

• The 2-step process to creating curiosity that increases registrations.
• What incentives you can offer and - more importantly - how to offer them during your virtual campus event to increase attendance.
• Three “done for you” examples demonstrating ways to be specific about the benefits of your virtual campus experience that generate curiosity and the desire to register.

Want $200?? Make sure you read next week’s blog to earn your chance to win $200! The blog will be published and sent to your inbox on Wednesday, August 5th at 11:00 a.m. EST.