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Recruitment can be very stressful.
- Student projections must be met for inquiries, applicants and enrolled students for the fall.
- Budget lines have to be monitored and maintained while gauging when, where and how to spend those funds.
- So many moving parts demand your attention as you seek to influence students and their parents to strongly consider your university.
Wouldn’t it be helpful if there was a special formula to follow? Or at least a secret ingredient to use?
The secret ingredient in any relationship, and in any business is CARE.
We all want to have people who CARE about us.
As a result, businesses who demonstrate CARE generate repeat business. The way CARE is demonstrated varies with the business and the client.
Long ago I moved to an area where cars had to be inspected annually to certify that they were safe to drive. I stopped at a location to get my car certified, but the mechanic said my brakes were in terrible shape and had to be replaced. He gave me a high price quote to fix them.
I went to another auto repair company to have them ‘fix’ my brakes. After a few minutes, the owner called me into the garage and said, “Tim, see your brake here? It is barely half worn! There is nothing wrong with your brakes!”
At that moment, he won a loyal customer. He demonstrated CARE to me. CARE was a higher priority than charging me for ‘fixing my brakes.’
He set himself apart from the competition!
Demonstrating CARE in the recruitment of students comes in many forms:
- Sincerely listening to their interests, concerns and questions in making their decision about college.
- Understanding their pain points and seeking to help solve them.
- Helping students access potential scholarships and work programs.
All of these are very helpful! Yet, in working with students another powerful demonstration of CARE is accomplished via quality, keep-able, favorite branded gifts.
This expression of CARE can be the piece that tips the scales between you and your biggest competitor.
We at JDM help you find just the right item(s) to express your CARE, while keeping you on budget! GET A QUOTE
In addition, we have full color boxes that, with your art, will add a significant WOW factor to your Acceptance or Deposit gift that will not be forgotten!
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