“When students can’t come to us, we go to them.”
An AVP of Enrollment Management was talking about his fall strategy.
He said, if:
He is “going to their doorstep” with college swag.
They just sent a “survival gift box” to all their high school juniors in their pipeline.
The box was filled with useful items displaying their college brand.
He plans to take other initiatives if restrictions remain in place through the fall.
What do you think?
Better yet, how do you think his prospective students felt receiving their gift?
If consumers make purchases based on feelings, then
Families pay deposits based on feelings.
When someone purchases a candy bar, a car, or a college degree they do it based on feelings.
If students can’t come to you, send them a gift they’ll love, keep, and use.
This will:
Then you can buy some pizzas and celebrate hitting (or exceeding) your enrollment goals!
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