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  2. Paint Shirts or High ROI Billboards? T-Shirt Best Practices Part 2

Paint Shirts or High ROI Billboards? T-Shirt Best Practices Part 2

  • Mar 18, 2020

mprint Locations:

  • Most realize there is a charge for each location imprinted.
  • Traditional locations are front only and front and back. These two locations each have the same imprint cost per side.
  • Due to additional cost and difficulty to read, we do not recommend short sleeve imprint. Long sleeve is easier to read, but also more expensive than front or back imprints.
  • Another location is the side of the t-shirt. This too can be ‘hard’ for an observer to read but can add a unique look.
  • A small imprint front or back is not any less expensive than a traditional large imprint on either side.
  • Another option is supersize imprints that are 17” to 21” tall. Depending on the decorator, these frequently cost extra but can add a unique look.

Imprint Colors:

  • Every color imprinted adds to the cost of imprinting the total shirt.
  • Except - reduce the number of colors imprinted by using the shirt color within the design. Therefore, the shirt color is chosen specifically to accomplish this.
  • Except - reduce the number 'imprint colors by using half tones. Example: Shades of purple as shown in picture SBU's shirt above - a two color imprint Black and Purple (with half tones utilized)

Specialty Print/Inks:

  • Glow in the Dark Ink
  • Metallic Ink
  • Puff Ink
  • Specialty inks can be expensive, but in moderation add a great unique factor.

Design Creativity:

  • Often designs ‘remain constant’ due to branding guidelines. Consider student contests to add additional appeal.
  • Consider a side imprint to be different.
  • Consider an extra-large imprint area.
  • Creativity and uniqueness help move a t-shirt from Paint rag to High ROI Billboard.

Cost Savers:

  • Utilize the shirt color in the art design to reduce colors imprinted.
  • If you plan two different t-shirts with the same art, imprint them at the same time to increase imprint quantity and lower cost per shirt, regardless of the following:
    • 1 Short sleeve and 1 Long sleeve
    • 1 Traditional short sleeve and one V-neck
    • 1 Shirt of light color and 1 shirt of dark color with different imprint color. (Change of imprint color fee is very minor.)
    • This is a huge savings as one larger order rather than two smaller ones!
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