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Your prospective student (or their parent) is at the store signing their receipt.
They are using your pen.
They finish, walk towards the door, and hesitate.
They realized they left your pen.
It’s only 30 feet away...
The Simple Pen Question Test:
Will they turn around for your pen or leave without it?
That is the test your pen needs to pass.
How To Pass The Test:
For starters: You need to be able to answer “Yes” to these questions:
- Does it write smoothly?
- Is it comfortable to hold?
- Does it look nice?
Next: To be a true “turn around” pen it needs to be different.
The same is boring. The same is easily replaceable.
The same fails The Simple Pen Question Test.
How To Be Different:
Let’s define “different.”
To help, here is what “the same” looks like:
The same is costing you the ability to remain top of mind.
Which could be costing you students, deposits, enrollments etc.
Here is what different could look like:
The pen features:
- Pantone colors
- Comfortable grip
- Different shape and feel
The cost difference is minimal but the benefits are huge.
You don’t leave a pen like this when you’re 30 feet away.
And that’s the point of giving away pens.
When your pen is kept, your college is remembered.
A pen that passes The Simple Pen Question Test builds:
- Brand recognition
- Brand value
- Student/parent affinity
- Student/parent loyalty
It’s not just a pen. It’s a billboard.
So, assuming the price was fair, would you order a different pen?
CLICK HERE to receive your free quote!
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