Do you want to meet or exceed your enrollment goals?
An unforgettable gift can make the difference. Now is the time to “win the heart” of your prospective students. After all, people tend to make decisions based on how they feel . What they think is often impacted heavily by what they feel. If you can make a student feel more valued and cared for than other schools, you will win their decision. A well-timed gift can create those feelings.
From a promo point-of-view the three key times for a gift are: Campus Visits, Acceptance, and Deposit. These three times are naturally emotional and these student groups have a much higher chance of enrolling compared to college fair leads in which the chance of enrollments can be less than 2%.
Selecting Promo:
We have developed a three-tier grid to evaluate promo you are considering, in order to make sure you stay within budget and maximize your ROI by giving meaningful, worthwhile gifts as you seek to ‘win the heart’ of your prospective students.
Our Three-Tier Promo Guidelines:
Remember quality always trumps quantity. Two quality items instead of 8 ‘junk drawer items’ for the same price wins every time.
Examples to Consider:
Campus Visits:
A quality tumbler will meet all the criteria from our three-
tiered guidelines. You could also treat students to a drink at your campus’ café so they can use their gift for the first time. This gift provides very visible branding and will be an effective high ROI billboard. Do not limit your imagination. We can affordably provide tumblers with a full color wrap (matching your pantone colors) that not only has your logo but maybe even an iconic building from your campus or a favorite landscape.
Accepted Students:
T-shirts are common but long sleeves that are Super Soft stand out and carry extra value (plus great ROI). If the weather permits it, a beanie is another great gift that will receive frequent use during the cooler months. As with tumblers, beanies can be custom made in your pantone colors! Presenting these gifts in a customized box can bring more WOW factor to the experience and create the feelings cause them to lean in to your school.
Deposited Students:
Although a deposited student has the greatest chance of arriving on campus, a generous gift can inch your summer melt rates lower. A power bank is a very useful gift for the on-the-go college student who may forget to keep their phone charged or simply doesn’t have the opportunity. We suggest that you choose one that can handle more than one charge!
Summary:
Winning the hearts of prospective students is a game changer. Stats provide information, but they don’t win hearts. When a student feels cared for and valued, that will draw them to your university.
Imagine if by SCREAMING CARE and INTEREST to your prospective students in every aspect of the funnel, you could improve your matriculation by 5% annually – how would that impact your university? How many more students would be on campus?
Each of the items shown above is a mere sample – many items we recommend use a full color wrap that allow you to show off your campus or simply use your pantone colors as shown in two of our examples. It is completely up to you.
Totally custom art at virtually the same price as most all other providers offer you a one-color imprint. There are thousands of items that you can choose to WOW your prospective students, to separate your school from all competitors. Allow us to help you give - Unforgetable Gifts - Setting you apart from the Pack!!!
Request a Quote:
Perhaps this blog has sparked some creative ideas you’d like to pursue. We’d be happy to consult on any ideas you have and provide you with a quote!
Click HERE to send us an email to request more information.
JDM is here to serve you!!