Why Your Bottom Students Should Be Your Top Priority

 
Your bottom students are:

• the students at the bottom of your funnel- your accepted and deposited students.
• the students it hurts most if they decide to attend a different college.

So how many promo dollars are you spending per student at the bottom of your funnel?
 
“For where your treasure is, there your heart will be also.” Matthew 6:21.
 
Valued prospective students become matriculated students. Period.

Why?

• Consumers spend their money based on how they feel. Then, they justify their purchases with logic.
• Likewise, students who feel more cared for by your college will chose to be your student.

Show your accepted and deposited students you care about them.
 

A Promo Myth:

 
More promo products = more inquiries = more enrolled students.
 
NOT TRUE!

You do not need promotional products to drive inquiries into your funnel. Most inquiries come through your website.
 
If you’re worried about reducing swag at college fairs and other venues, don’t be!

Why?

• How valuable is an inquiry card that was filled out JUST to get some swag?
• The inquiries you may lose were never going to move through your funnel anyway.

As a result, an increased conversion percentage of inquiries will move through the funnel.
 

Our Promo Advice:

 
Focus your promo dollars on the bottom of your funnel and your campus visitors. When you do, your enrollment will grow!

 
Next week we will show specific strategies to use with your accepted and deposited students. These strategies can be used by any school on any budget!
 

More Promo Advice! Why do you use promotional products? It SHOULD be because it increases your enrollment. If you haven't experienced this, we'd love to show you how you can.

We know you are busy, so let's make a deal. You give us an hour of your time and we will waive the $250 consultation fee.

Sound fair?

We also won't try to sell you anything.

Interested? Click here to let us know!

 

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