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How to Increase Virtual Campus Registrations & Attendance!

Aug 05

What would increasing your virtual campus event registrations and attendance do for your college? How would it impact your enrollment numbers, your budget, and the ability to keep staff or hire mor...

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Effectively Market Your Virtual Campus Visit!

Jul 29

Want $200? Read on to learn how! With the challenges the pandemic has brought, virtual campus visits should be a primary strategy this school year for most. And possibly the pandemic has opened ou...

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IT COSTS HOW MUCH???

Jul 23

Important Things to Know About Shipping! With campus visits being up in the air – how will you reach out to students? Shipping promotional products will be a key component! But if your...

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No College Fairs? Less Campus Visits? Do This!!

Jul 15

“When students can’t come to us, we go to them.” An AVP of Enrollment Management was talking about his fall strategy. He said, if: College fairs are cancelled, and Less stude...

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College Swag for College Fairs

Jul 10

Inquiries that visit your college should get more expensive swag.   They are choosing to spend their time at your school. That’s something.   Students at a college fair are somethi...

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Don't Do This at College Fairs!

Jul 02

College fairs will likely look different this year. If they even happen. If you go, DON’T: Buy expensive items to give away. Buy a large variety of items to give away. Instead: Purc...

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IT COSTS HOW MUCH???

Jun 24

Did you ever bite the bottom of your ice cream cone as a kid?  I did. It was pretty amazing. I loved the melted ice cream falling out the bottom.  But students melting out of the bottom ...

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Why Your Bottom Students Should Be Your Top Priority

Jun 18

Who are your bottom students? Why should they be your top priority?   Your bottom students are: the students at the bottom of your funnel- your accepted and deposited students. the students ...

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How to be the ONLY College Choice!

Jun 10

Use Your Prospective Parents’ Biggest Concern To Position Your College As Their ONLY Solution!   Being a better option doesn’t help you compete for prospective parents’ attent...

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3 INCREDIBLY Simple Steps to Recruiting Parents!

Jun 03

When you win the parents, you’ll win the student.   We started the conversation about recruiting parents last week but how do you win parents?   You start with 3 incredibly simple step...

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Want More Students?

May 29

What are you doing to recruit parents? According to the 2019 Parents’ Role in College Planning Report’ by Ruffalo Noel Levitz (RNL) only 50% of parents reported that they received communi...

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How Colleges Just Like You Hit Their Enrollment--- Three Strategies

May 20

“Sure, we’d love to do that for you. All you have to do is apply first.”   Sounds good right? But this response could very well be the problem to your enrollment numbers.  ...

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Do This ONE THING The Best & Increase Your Enrollment

May 14

Do you have the latest and greatest amenities at your campus? World-renowned faculty or programs that rank higher than all your competitors? Sports teams with winning records?   No? We...

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How To Gain A Positively Unfair Advantage To Enroll More Students

May 07

Don’t let a spending freeze stop you from reaching and enrolling students! In this quick read, we will share three strategies to help you stand out while other colleges simply stand down. You ...

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How To Calm Student Fears and Build Their Excitement...

Apr 30

Calming Fears...   Will your faculty, staff, and students NEED to wear masks in the fall? Will they choose to even if it is not required? When you look hard enough and use a little imaginatio...

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The Perfect Admissions Script Post COVID-19

Apr 23

Pain Points for Seniors are HUGE,  to Win them, we must have solutions! Like no time in your career you will be serving students and families with the biggest pain points they have...

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Unforgetable Gifts Setting you apart from the Pack!!!

Apr 17

Do you want to meet or exceed your enrollment goals? An unforgettable gift can make the difference. Now is the time to “win the heart” of your prospective students. After all, people ten...

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Lame or Lit ? What is the Response to your Promo?

Apr 08

Budgeting Promo   As you know all too well, budgeting promo dollars is critical. You don’t have unlimited resources. You have to purchase promo very intentionally.  ...

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Courtship and Admissions???

Apr 02

Courtship Enhances Funnel Performance When it comes to recruiting students, we suggest you borrow tactics from the dating scene. Intrigued? Read on!   As we a...

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Coronavirus – We are praying for you!

Mar 25

Praying through the Challenges, Choices and Creativity Challenges As you all know, our passion is to serve Christian universities and ministries. Our hearts ache as we see the hurdles you are faci...

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Promotional Golf Products That Are Made in the USA

2 days ago

  These golf-themed promotional products are a hole-in-one! Add your logo to take your company’s golf tournament or event to the next level. Treat golfers to custom golf balls, umbrellas, ...

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5 Office Toys That Will Bring Your Brand Joy

Aug 04

  Look around your office and you will probably find that your coworkers’ desktops are riddled with a variety of knick-knacks, toys, puzzles, and stress balls. Office toys are a great way ...

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Case Study: Hay, Where'd You Get That Tote?

Jul 27

Description: Large Boat ToteIndustry: Sports / FitnessWhat it was purchased for: Horse show giveawaysHow it was distributed: A local horse show needed gifts for their major contributors. A VIP tent ...

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Case Study: Jamming Out

Jul 20

A shopping mall was holding a summer promotion to increase traffic during typically slower months. Visitors to the complex were given a “passport” to take to different stores within the ma...

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Case Study: Fewer Tricks and More Treats: Halloween Safety Lanyard

Jul 13

Fewer Tricks and More Treats: Halloween Safety Lanyard Organization Insurance Company Product Featured Reflective Lanyard Goal of Promotion Promoting safety on Halloween Description of Case H...

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Your Product Decorating Questions Answered

Jul 06

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether that...

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Case Study: Happy to Hang Around

Jun 28

Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appoint...

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6 Fun Products for Keeping Kids Occupied at Home

Jun 21

Since the coronavirus outbreak has forced many schools and daycares to close, millions of children are experiencing a major disruption in their daily lives. Parents working from home may be struggling...

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5 Healthy Tips for Business Trips

Jun 14

So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internationall...

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Case Study: A New Way to Do Cross-Promotions

Jun 07

  Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch  Goal of Promotion: Promoting Store Sales Description o...

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7 Financial Products That Are a Great Investment

May 31

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These 7 products can be used as financial seminar gifts, banking giveaways,...

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Corporate Social Responsibility and the Beauty of Giving Back

May 24

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn’t it?But it doesn&rs...

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Case Study: Recycle, Reuse, Read a Book!

May 16

Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the students ...

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Generation Z vs. Millennials: What’s the Difference?

May 09

We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually de...

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Case Study: Health & Wellness Spas

May 02

Products Javalina Jewel® Pen   Industry Health & Wellness Spas   Application Future Visits   A day spa wanted to ensure that its guests always received the royal treatm...

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5 Apps to Take the Grunt Work out of Spring Cleaning

Apr 25

Spring is here and that means it’s time for spring cleaning. Now is when you should be purging all the junk that has accumulated over the winter, and organize your life so you can have a relaxin...

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Imprint Everything: A Guide to Printing Methods

Apr 18

Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decor...

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Branding 101: What Makes a Brand Powerful

Apr 11

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

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Why You Should Be Having More Fun at Work

Apr 03

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...

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Case Study: The Weather is Snow Joke

Mar 27

Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip....

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How to Juggle Work and Life Balance Like a Boss

Mar 20

Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can...

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Case Study: A Prom Ticket Keepsake

Mar 12

  A Prom Ticket Keepsake   Organization High School                                      ...

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Case Study: College Fair Giveaway

Mar 05

Description: 4" Mini Plush Buddies Frog with Shirt Industry: Education What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming college ...

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Case Study: Do the Wave

Feb 27

Market: SchoolObjective: A school’s athletic program was struggling to pay for recurring expenses. Game attendance had dropped over the previous year, and alumni attendance was weak. The s...

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Case Study: Sometimes You Just Need to Vent

Feb 19

Description: Auto Air Vent Magnetic Phone MountIndustry: TechnologyWhat it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their budg...

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Advice for Getting the Most Out of a Business Trip

Feb 12

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of business ...

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3 Things Every Busy Professional Needs

Feb 05

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professional...

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Top 10 Promotional Product Ideas for the Construction Industry

Jan 29

Whether you’re working in the construction industry, cater to outdoor enthusiasts, or simply want to lead a company-wide safety session, having an array of timely, yet practical promotional prod...

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Case Study: Thank You for Spooning

Jan 22

Description: 10 Oz. Aztec Spooner MugIndustry: Advertising / Marketing / PublishingWhat it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers.Ho...

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9 Useful Apps for Sales & Marketing Professionals

Jan 14

Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how yo...

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6 Tips on Professionally Reaching New Heights in 2020

Jan 07

Can you believe 2020 is here? We can’t either! With the new decade beginning, it’s important to take baby steps that will eventually help you reach your professional goals this year. Wheth...

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Case Study: Getting Bent out of Shape for More Business

Dec 31, 2019

Product: Gel Stress Toy Client: Health Food Store What it was purchased for: As a gift to reward customers for spending over a certain amount. Why it worked: The gel stress toy which, unlike the fo...

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6 Promotional Products for Music Lovers

Dec 24, 2019

These promotional products will be music to your ears! There are all kinds of music lovers out there, from fans of rock to jazz and everything in between, that would love to get any of these music-the...

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Case Study: Save the Date, Save the Day

Dec 17, 2019

Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived value...

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Case Study: Computer Repair At Your Fuzzy Fingertips

Dec 09, 2019

A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when th...

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5 Promo Products for People Who Love to Plan

Dec 02, 2019

Calendars, planners, and clocks are some of the most popular promotional products because they are useful, inexpensive, and receive innumerable impressions on a daily basis. Brand these everyday essen...

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6 Ways to Get More Done Every Day

Nov 25, 2019

From the moment you get to work in the morning, you’re probably planning all the things you intend to get done. By the time you head home, you may wonder how the day got away from you! We’...

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6 Snap-Worthy Products for Every Photographer

Nov 18, 2019

Do you know what bokeh means? Aperture? That’s ok if you don’t, but many of your clients may know these terms if they are avid photographers! Whether they enjoy taking a flat lay shot of t...

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5 Ways to Be Healthier in 2 Minutes or Less

Nov 11, 2019

Most people would agree that improving their health is important to them. But when it comes to making big life changes to accommodate a healthier lifestyle, who has the time? While we may not always b...

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How to Gain Inspiration in 5 Minutes

Nov 04, 2019

People demand a lot of creativity from professionals these days. We live in the era of media overload, where viral video marketing and colorful infographics have become accepted means of engaging an a...

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30 Quotes That Will Motivate You to Succeed

Oct 28, 2019

We all want to succeed in business and in life, but sometimes we could use an extra boost of motivation. Some of the most successful people we have ever known have failed many times before succeeding....

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What Millennials Want (And How to Work With Them)

Oct 20, 2019

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...

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6 Things You Need on Your Desk

Oct 13, 2019

Most of us spend as much time at our desks as we do in our homes. If that’s the case, we should all put some time and effort into making sure our workspace is as happy and motivating as possible...

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5 Environmentally-Friendly Promotional Products

Oct 06, 2019

How about that Earth, huh? She sure is something. Fortunately, there are plenty of people in the promotional products industry that feel the same way. In fact, we can offer you thousands of products t...

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O Canada! 6 Promotional Products Made in Canada

Sep 29, 2019

From sea to sea, Canada is a large and beautiful country that produces a wide range of products. There are so many Canadian-made products to choose from, but we worked hard to narrow it down to a shor...

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Your Graphic & Web Design Cheat Sheet

Sep 21, 2019

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top graphic...

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Case Study: Spec-Tacular Promotions

Sep 14, 2019

Description: CUSTOM Malibu Sunglasses Industry: Food & Beverage What it was purchased for: The end user wanted to give something away at this year’s Spring Break in Jamaica for an MTV event ...

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10 Must-Have Tech Products and Accessories

Sep 07, 2019

If you want to give your brand a modern and fresh new identity try throwing some cutting-edge tech gadgets into your marketing mix. The wave of wireless charging options, portable speakers, and wearab...

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How to Protect Your Business From Hackers

Aug 31, 2019

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluable ...

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Your Brand Is Your Business - Market It!

Aug 24, 2019

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

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10 Promotional Products for Healthy Living

Aug 16, 2019

We all strive to be our best selves, but sometimes it’s easier said than done. We can all make excuses to make unhealthy choices. Your niece has a birthday and it would seem rude to turn down th...

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Drink It In: 6 Drinkware Products to Quench Your Thirst

Aug 09, 2019

What better way to put your money where your mouth is than to add your logo to some stylish drinkware? We have six unique picks to inspire your next drinkware order! Moscow Mule Gift Set Cheers to...

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6 USA-Made Products Especially for Kids

Aug 02, 2019

Who didn’t enjoy getting to dig through the prize basket after a trip to the dentist or the bank? It’s a fact – children love giveaways. Get your brand, school, or organization in fr...

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Case Study: Brighten Their Day

Jul 26, 2019

A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We wil...

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Perk up Your Promotions With These 6 Coffee Products

Jul 19, 2019

Coffee enthusiasts will love these promotional products that look like they’re straight from the coffee shop! Millions of people drink coffee and tea every day, even multiple times a day which m...

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6 Promotional Products That Put the “Fun” in Fundraiser

Jul 12, 2019

Promotional products can help your fundraising event get donors in the giving spirit and maximize the amount of money you raise for charity. These 6 products for fundraisers show off your charitable c...

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Soak Up The Sun With These 7 Summer Promo Products

Jul 04, 2019

With an array of outdoor events like concerts, company picnics, and festivals on deck this summer, immerse your brand in nights that last forever and days we will be dreaming about long after the sun ...

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Why You Need Promotional Products

Jun 27, 2019

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

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